No RED Air
This is last year's news, but you may not know it. America's insurance giant AIG will halt their sponsor for the jerseys of European and World Champions Manchester United. Hence, Man Utd was looking for new sponsors and our homegrown Air Asia rose up to challenge some of the biggest companies in the world to sponsor Man Utd's jerseys.
We thought we could actually see this. What a great achievement it would've been for Air Asia as their flights now go all the way to UK. It would be good publicity for them, and for Malaysia too.
Indeed, Air Asia CEO Datuk Seri Tony Fernandes was very keen to get this deal. However, during the analysis of its Q4 and 2008 results, was this:
"We have a strong brand, but just to confirm we will not be sponsoring Manchester United."
Hmm... it certainly looks good on that red shirt, especially with Cristiano Ronaldo wearing it. It's so sad to know that your country's most popular company went so close to get their names printed on the shirts of the most popular team in the world.
The club, which is the richest in England, relies on sponsorship for around a third of its revenues.
I hope Tony doesn't feel bad and goes on doing his business amidst this financial turmoil.
This entry was posted on Monday, June 8th, 2009 at 6:44 pm and is filed under NewsZone. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
